Social media has changed the way in which we conduct our business affairs. It is easier than ever to reach out to new people and convert them to customers. Or is it? Many people like Facebook pages and follow brands on Twitter. But, having a kick-ass social media account may not be enough if you want to convert your clientele. There are some simple things that you need to be aware of so that you can make social media work for you.
Social media is important in 2015.
But, don’t let it be the sole focus on your online marketing campaigns. You need to ensure that you are using social media in conjunction with other elements of marketing to ensure that you are maximising your potential.
Social Media as a Tool for Growth
As a fledgling business, social media can be imperative when it comes to growth. After all, you need to get your name and brand out there. Social media can play a major role within this process. But, you need to make sure that you are reaching out to the right people. Failure to do this will result in a lot of useless likes.
Creating a Brand: The Importance of Community Spirit
Branding has never been more important. It’s the lifeblood of any contemporary and forward-thinking company in 2015. But, solely relying on social media to build brand awareness is not the right method to adopt. You need to make sure that you are using your social media accounts as a portal to your brand. But, you should encourage your fans to engage with your website and content too. Converse with your clientele and send them back to your site for more information. Make sure that you are engaging with people on a regular basis for maximum results.
Are You Looking Beyond Facebook?
Facebook is one of the biggest social media platforms. But, for some businesses it’s not relevant. Don’t forget about Linkedin. It’s the best place to meet like minded business folks. What’s more, if you are a B2B operation, Linkedin can create a wealth of networking opportunities. Do make sure that you are using Instagram if you sell physical products. Capturing images is a powerful way of hooking your audience in. Of course; share these to your other social sites for a more holistic marketing approach.
Dedication is the Key
The gurus at a digital marketing agency in Singapore have kindly told us that if you want to succeed with social media, you need to be dedicated. One post, share or image per week is not enough. You need to have all hands on deck when it comes to social media. Have a dedicated social media expert in your company to keep tabs on what is happening with your posts. Do be sure to look at packages such as Hootsuite for a more timely delivery on statuses and updates.
Write, Engage, Convert
Content is incredibly hot right now. But, you cannot just write content and distribute it to your social media accounts. Make sure that you are linking back to your site and encouraging engagement. How-to guides, general blogs and topical, industry related blogs can be your biggest ally. Make sure that you are using brilliant copy so that you are seen as an industry leader on your specialist subject.
Social media is important. But, it’s not everything. Don’t ignore it and don’t rely on it too heavily. Getting the balance right is critical for your online marketing success. Use it for the medium that it is for maximum online success.